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LaShonda L. Eaddy
Ph.D. , APR

 

ABOUT

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Bridging the gap between theory and practice

As a “practitioner scholar,” my primary objective is to conduct research that can help public relations professionals.  I am particularly interested in crisis communications.  My main research question is “What are the impacts of crisis history?”  To understand this, I formulate queries with regard to perceptions, behaviors, emotions, or intentions regarding organizations that are currently experiencing crises.  I also seek to uncover what makes crisis history more or less salient for people as they make evaluations of organizations that are currently experiencing crises.  

RESEARCH

As the foremost crisis history expert, I seek to uncover what makes crisis history more or less salient for people as they make evaluations of organizations that are currently experiencing crises. 

Extant literature has only examined crisis history as a superficial construct, examining the impacts of crisis history as either present or absent.  The truth is more complicated.  Therefore, I have found a literature gap where I can lead the scholarly endeavor as the leading crisis history expert and make significant contributions. The crisis communication field is ripe and in need of further crisis history exploration. My research fills an urgent gap in two related fields: public relations as a profession, and public relations as an academic discipline. My questions and scholarly insights provide actionable results to inform crisis communication strategy.

Highly Commended Paper Award              Emerald Publishing

2019 Emerald Literati Awards

Institute for Public Relations W. Ward White Ward for Top Paper of Practical Significance

International Public Relations Research Conference

 

PUBLICATIONS & MEDIA APPEARANCES

AS A PRACTITIONER SCHOLAR IT'S IMPORTANT TO SHARE CRISIS HISTORY INSIGHT WITH SCHOLARS AND PROFESSIONALS ALIKE 

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TEACHING

 

I use my professional experience to help students connect theory and practice and develop an appreciation for both.

 

I want to teach students the importance of using critical thinking to develop sound public relations strategy.  My courses help students develop critical-thinking skills that are essential to their professional success. My hope is that using a paired emphasis on theory and practice in the classroom will help bridge the gap between public relations scholars and professionals. 
 

AS QUOTED IN

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©2020 by LaShonda L. Eaddy. Proudly created with Wix.com

Dallas, Texas, USA

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