LaShonda L. Eaddy
Ph.D. , APR
Bridging the gap between theory and practice
As a “practitioner scholar,” my primary objective is to conduct research that can help public relations professionals. I am particularly interested in crisis communications. My main research question is “What are the impacts of crisis history?” To understand this, I formulate queries with regard to perceptions, behaviors, emotions, or intentions regarding organizations that are currently experiencing crises. I also seek to uncover what makes crisis history more or less salient for people as they make evaluations of organizations that are currently experiencing crises.