Involvement

I believe that academics and scholars both have valuable insight for each other. I look for ways to foster reciprocity that uplifts the public relations field.

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The Crisis Communication Think Tank (CCTT) is a yearly event, sponsored by the C. Yarbrough Professorship in Crisis Communication Leadership, the Center for Health and Risk Communication, the Georgia Athletic Association Professorship in Grady College and the Hearst Visiting Professionals Fund at the University of Georgia.

Service

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"While crisis managers and organizational leaders probably remember previous crises, they frequently haven’t learned from the history or improved organizational practices and infrastructure in moments when their companies are not in crisis" - Dr. LaShonda L. Eaddy